Celebrity Inc.
POP
Celebrity Inc. pairs an inventor, their dream product, and a major celebrity in the ultimate product launch. Each episode, one celebrity will reveal their desire to find a product that will better their lifestyle and hopefully that of millions of others. In an American Idol-style search, along with the celebrity’s most trusted advisors (friends and/or family), Edison Nature, a leading expert product development and launch company will identify three to five of the nation’s most promising inventors and their products. By the end of every episode, one lucky inventor will win and have their product launched with the celebrity’s name attached, in stores nationwide and/or online.